A bold, bubbly brand for Mai Matcha, my friend’s matcha-making and review channel. Coming up with the name, “Mai Matcha” was to make the brand personal, but also as fun play on words—“Mai” as in her name, and “my matcha.” The identity reflects her vibrant personality, with collabs from Ghost Town Oats, Nami Matcha, and more at her pop-up events. Green never looked so good!